Privacy Policy

Effective date: 10 August 2026. Operated by Serenova Digital Pty Ltd (ABN 57 834 291 046).

1. Introduction

Flexiblebeaut is committed to protecting the privacy of everyone who visits this website. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to that information. This policy is compliant with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the UK and EU General Data Protection Regulation where applicable to international visitors.

2. What Information We Collect

Information collected automatically: When you visit the Site, our servers and third-party analytics tools automatically record certain technical information, including your IP address (anonymised), browser type and version, operating system, referring URL, pages visited, and the date and time of your visit. This data is collected in aggregate and is not linked to any identifiable individual in our systems.

Information you provide voluntarily: If you contact us via email or a contact form, we collect the name and email address you provide, along with the content of your message. We use this solely to respond to your enquiry.

Cookie data: We use cookies and similar tracking technologies as described in our Cookie Policy.

3. Legal Basis for Processing

We process personal data on the following legal bases under applicable privacy law:

  • Legitimate interests: Operating and improving the Site, preventing fraud, and maintaining security.
  • Consent: Analytics and advertising cookies are only activated after you grant consent via our cookie banner.
  • Legal obligation: Where we are required to retain or disclose data by law.

4. Cookies and Tracking Technologies

We use Google Analytics to understand how visitors use the Site (pages visited, session duration, geographic region). We use Google Ads conversion tracking to measure the effectiveness of our affiliate links. Both services involve the transfer of data to Google LLC servers in the United States. These cookies are only activated after you provide consent via our cookie banner. You can withdraw consent at any time by reopening the cookie settings panel (the cookie icon in the bottom corner of the page). Full details are in our Cookie Policy.

5. Third-Party Data Sharing

We do not sell your personal data to third parties. We share data with the following categories of third-party service providers solely to operate the Site:

  • Google LLC - analytics and advertising (subject to Google's Privacy Policy)
  • Cloudflare Inc - content delivery and DDoS protection
  • Web hosting provider - server infrastructure

All third parties are contractually required to handle data in compliance with applicable privacy law. Affiliate partners (the app providers linked from this Site) have their own privacy policies and are independent data controllers for any data you provide directly to them.

6. International Data Transfers

Google Analytics and Google Ads may transfer data to the United States. Google participates in the EU-US Data Privacy Framework and Standard Contractual Clauses are in place where required. For Australian users, transfers are made in accordance with the Australian Privacy Principles regarding overseas disclosure.

7. Data Retention

Contact enquiry data is retained for 12 months after the enquiry is resolved and then deleted. Google Analytics data is retained for 14 months per our account settings. Server access logs are retained for 30 days. We do not retain analytics data beyond these periods.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: Request a copy of personal data we hold about you.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your personal data.
  • Objection: Object to processing based on legitimate interests.
  • Portability: Receive data in a structured, machine-readable format.
  • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or via 1300 363 992.

To exercise any of these rights, contact us at info@flexiblebeaut.world. We will respond within 30 days.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. The Site is served over HTTPS. Access to any stored contact data is restricted to the editorial team.

10. Children's Privacy

This Site is not directed at children under 15 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be indicated by a new effective date at the top of this page. Continued use of the Site after changes are published constitutes acceptance of the revised policy.

12. Contact

Privacy enquiries: info@flexiblebeaut.world
Serenova Digital Pty Ltd, 12 Harmony Place, Fitzroy VIC 3065, Australia.

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